“Mail Chimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform.” Here at Gold Coast Multimedia we are proud to say we use Mail Chimp to create our fortnightly campaigns for members, and if you receive our email no doubt you would have seen the Mail Chimp stamp at the bottom of the newsletter (Haven’t seen it? Sign up!) Why Mail Chimp? Keep reading below and see why we love this little Monkey, the point of Marketing Campaigns, Creating Newsletters links to our favorite Mail Chimp Resources.

What do you use a campaign for?

how-to-create-an-email-marketing-planEmail Marketing Campaigns are essential in this day and age, with people looking in there inbox before their post box, you can imagine why is is so important. Just like any other marketing platform you can use it to sell; to keep people up to date with your blog, a new fashion collection, special offers or just simply a hello, but any good campaign has a purpose, hence the marketing side of things, and it so happens that Mail Chimp has Put together a beautiful little guide for How To Create an Email Marketing Campaign 

So what on earth is Mail Chimp?

So if haven’t heard of Mail Chimp before, (or have and want a refresher), “Mail Chimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform.”  It makes it easy to design and send beautiful emails, manage your subscribers and track your campaign’s performance. They take fancy tools like segmentation, a/b testing and ROI tracking, and turn them into something anyone can use.

And what makes Mail Chimp really great? It’s free, if you have fewer than 2,000 subscribers, you can send up to 12,000 emails per month absolutely free. There’s no expiring trial, contract, or credit card required, which is great, it means even if you are a small business just starting up shop, you can have a full-fledged Email Newsletter campaign, for nothing, all it will coast is your time.

Creating A campaign

getting-started-with-mailchimpMaking the marketing campaign of your dreams is easier than training your pet monkey, even your dog could do it (maybe) Mail Chimp has given us the resources to do it easily and efficiently, without wasting time on trying to figure out how to make a newsletter, how to import your contacts or how to send it. If at any stage you feel as though you’re stuck, all you have to do is have a little look around their website and you will find all the resources you need, have a look at Getting Started With Mail Chimp. They have plenty of resources to open to helping you succeed in your business like Common Rookie Mistakes new marketers make, marketing for bloggers and a heap more.

Newsletter Templates

When it comes to templates for your business, Mail Chimp provides dozens of free templates for you to use, simple and easy, slap in your company’s logo, your content and a few pictures, you can even change up the colour a bit and you’re done! And if you can’t find something just for you on Mail Chimp you can browse the web for plenty of free source templates you can use in Mail Chimp, but like anything if you really want to target your audience, convey your message and get your branding across, designers are the best choice. And yep, you guessed it, Gold Coast Multimedia have a team of designers that can create a template to grab the eye of your audience. Contact Us today and don’t forget if you’re a member there are special member’s rates.

Convinced yet? Have a look for yourself, the benefits of creating an appealing email newsletter campaign for free, greatly out weighs the negatives, considering you have nothing to lose. Look out for our next blog about the major benefits and stats of of Email Newsletters.