So when it comes to blogs, there are really two types of websites, ones that are primarily blog websites, and then there are websites that have a blog section.
Today we are talking about the latter. Your scenario is, you currently have a website, and you are selling a product, and you are scratching your head thinking, ‘Some of my competitors have a blog, some don’t. Should I create a blog, would there be any benefits?’ So we are here to answer this question.
Q: Should you have a blog?
A: Absolutely! But first off there are a few things to consider if you want to start running a blog on your website.
If you are a small business, and you are single handily creating, packaging, shipping, invoicing updating products and trying to have a life at the same time, my suggestion would be hold off on the blog for now. But if you are a small business, growing slowly, but steadily, you have time to update your Facebook business page, and you want to keep growing, then get a blog on your website pronto!
Reasons why a blog is a Must
SEO. Yes nearly everything about your web presence is about those three words, Search Engine Optimisation. But the facts are that Google, and any other search engine, sees an active website. As a rule of thumb for maximum growth you need to be posting multiple times per day to drive the most traffic, for more steady growth post at least once per day. And for slower growth publish at least every 3 days or 2-3 times per week. This is all entirely up to you and what you feel comfortable with, obviously more is best in this situation.
So what you really have to know is a blog can potentially be one of the strongest potential weapons in your SEO arsenal when trying to attract more visitors & visitors to your website. But if your business website is separate from your blog, it won’t benefit your business website, that’s why it’s best to have the two on the same website. Much like our own website, we have in the top navigation our services, and also a link to our blog, all here on the same website.
A quick note on how blog SEO works
So when your website does nothing, Google sees that it’s getting a little old and a little out-dated and pushes you down, because let’s face it overtime your content is going to become less relevant. And that’s where your blog comes into play. It has to be relevant! If you are in the florist industry and blog about cars, for one, you won’t be attracting the right audience, and two, it will be a complete waste of time. So rather you should blog about new flowers coming out, season trends, how to buy for your wife, anything that is and will be relevant to someone searching for flowers. And even if someone came to your blog with the sole intention of learning about what flowers came out in which season, you want to convert that to a sale, by upselling some of your products or just appealing to them through your side bar.
When it comes down to it, ask yourself are publishing trash just to have a blog? Or is it attracting links, likes, and shares. Is it pulling more traffic to your website, or have you notices more sales since it going up. If those things are not happening then you need to change your authors, your topics or simply get rid of the blog and try again.