If you read our last article on Pinterest you will likely know that Pinterest can be a valuable asset to your business if used right, and when used correctly, you can have an interactive Brand, one that people recognise, talk about and love.
People have begun to dig deeper with Pinterest and are using it to its fullest, even taking it out of the screen and into their stores. Nordstrom Department Store, are a leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women and children since 1901 They have been committed to providing their customers with the best possible service—and to improving it every day. Proof of that is their big step in taking to using Pinterest analytics to determine the top pinned items and spotlight the products with tags and signage in 13 of the chain’s retail stores, highlighted from the blog www.swirlmarketing.com
The idea is that those customers that are social media savvy will recognize the round, red P logos on tags and clip-on signs attached to the products that are trending that week on Nordstrom’s Pinterest boards.
In a retail environment where local, independent shops are challenged to compete with the marketing funds of major chains, social media helps to level the playing field. – www.swirlmarketing.com
The greatest part is, all you are need to do is invest your time, a Pinterest account is completely free and so are the analytics tools provided to track the re-pins and determine the most popular pins on your boards.
The easiest thing about this all is it’s not a hassle to implement a similar system in your own store. Assuming you already have a Pinterest account, you will need to download some logos and set up your Pinterest boards to track analytics, (Click here or the above picture to watch the video on Pinterest Analytics). And if you don’t have a Pinterest account go crazy and set one up.
The top tips to remember is, if you decided that this campaign would be right for your store then you need to advertise it, make sure your customers know you are on Pinterest.
Other than that, just make sure you are active with your website, with your marketing and with your customers. If you don’t try, and you don’t put in the effort, you won’t see any results. So power up, and get into marketing and keeping track of where your brand is talked about.