Yes I know, yet another image optimisation blog post, but this one is special, why I hear you ask? Because this is especially for those out there with an Apple Mac.


Why you should Shrink them

Let’s just briefly go over why image optimisation is so important, let’s do it in bullet points.


1. Download time:

A user made to wait is a user more likely to hit the back button on the website. Larger the image the longer the wait time. Losing customers to a page that take 10 seconds to load is unacceptable. Though you may have super speedy internet connection, others do not necessarily have this luxury.


2. Bandwidth:

To put it simply, bandwidth costs money, the bigger the image the more bandwidth used, thus wasting precious bandwidth that will end up costing you money, customers, or both.


3. Large Websites:

Think just for a second, about large site that uses images primarily as its content. What if all the images on were not optimized. What if they were twice the file size compared to what they could be? For a site this large, not optimizing images has a serious impact on the infrastructure of the site. It can crash, go slowly, cost you money and customers.

So I’m hoping you now see the massive importance of optimizing images, if you don’t you lose out, you’ll end up forking out the $$$ and losing any potential customers because your website is just too darn slow.


The Solution

ImageOptim 1.4.0 The free utility takes in your PNG, JPEG, and GIF files (including GIF animations) and optimizes them by shrinking their file sizes, pretty considerably too. And it does this without affecting the image quality, as any good image optimisation program should. Shrinking images without any loss in quality can quickly become a big deal: It saves bandwidth, as mentioned, for everybody, and the numbers can add up quickly. (Shave a few hundred kilobytes off your popular website’s homepage, and you could save gigabytes of bandwidth over the course of a year).


How to Use it

ImageOptim’s interface is ridiculously simple but functional. Drag images onto its window or Dock icon, or click on the plus (+) button to select images from a standard Open dialog box. The app immediately starts optimizing the images, it doesn’t go through a whole heap of detail on what it’s doing, so no need to concentrate too hard.


Alongside each filename, ImageOptim lists its file size (in bytes), and the percentage by which the file size was shrunk from the original. That number can vary widely depending upon your source image, but we’ve heard you can compress some images more than 80-percent without losing out in quality.

The app works efficiently, its brain-dead simple to use, and it does just what it promises. So we strongly suggest you download it.

Download ImageOptim 1.4.0