We all know that social media is becoming more and more effect for sales. You need to be engaging your audience and growing your customer base, the big questions is how can you use it more effectively to drive your sales and make some money!
The biggest thing to remember is that even before your customer comes through your door or to your website, they have already checked out your reviews, your products, compared your prices, and made judgements about your values and purpose. Google has dubbed that critical first moment when customers meet your brand online. If you want them to see anything about what you have to say the biggest thing you need to do is shape the perception of your brand, and you have to be in the conversation if you want that.
So how can you do that? How can you stay in touch with your clients and give your brand a great name? Here are some tips.
Engage with your audience
Social media is first, about engagement and selling second. You want to be providing free, valuable, regular and relevant information for customers. Think blogs, giveaways, discounts and more, anything that will get your customers crawling towards your brand.
Retain Your Customers
Any sales or marketing professional will tell you that it is far easier to sell to an existing customer than to acquire a new one. Social media provides companies with an unprecedented opportunity to keep customers happy after a purchase by staying in touch, and offering them ongoing relevant, valuable content for free. It is the customer loyalty scheme that your customers actually want (rather than another annoying card to carry in their wallets), and it works for prospects too.
Want to learn more? Get in touch, and let us know what you want to hear.