With increase of popularity Pinterest it has become an incredibly valuable forum in which businesses can find and be found by their target audience in a purely visual way. Because of its visual nature Pinterest relies on at-a-glance information so it is not the place for heaps of content.
There are plenty of ways to get the most out of Pinterest for your business you need to first off tell your story, on your website use images, graphics, photos, drawings, infographics, cartoons and memes to define your brand’s personality and engage consumers. Build your own community by encouraging interaction; you can do this by pinning, re-pinning and following. And don’t forget to talk back when your audience communicates with you.
Link pins to additional content
Pinning directly from a web page, say on your business’s website automatically creates a hyperlink to that page. But if you want to, you can change that link address to go anywhere you choose.
You might want to link a photo of some delicious decadent chocolate crepe cake, with juicy raspberries and powdered sugar, this would be sure to attract other Pinterest users right when it counts at the 3.30pm sugar low. At that time of day, concentration is waning and up comes Pinterest for a little light diversion. Well if you’re a personal trainer, then it’s an excellent way to use Pinterest for business! Grab the sugar addict (a huge proportion of us!) by the tastebuds and point them towards your special offer landing page.
Display your prices
It doesn’t matter whether you sell products or services, you can display your business’s prices on Pinterest. [Top Tip: Remember though, social media is about 20% sales and 80% engagement.] How does it work? When you use a dollar sign in the comments for your pins, Pinterest overlays a price banner in the top left corner of your picture.
This helps your followers to know the difference between when you’re just sharing interesting material and when you’re actively promoting your goods or services. The benefit here for you is that displaying prices on Pinterest has been proven to increase a pin’s click through rate.
Add a ‘Pin It’ button
By simply adding a ‘Pin It’ button your blog or website, you are inviting your followers to spread your message and brand. That way, all their followers get to see your business on Pinterest, when they may not have otherwise heard of you. So make sure your pinning it up on your website, and add a Pinterest social button to your website too.
Create Group boards
Group boards allow other people as well as you to pin. So how is this going to help you use Pinterest for business? Well, it helps to increase your follower numbers because they will feel more a part of your brand and you will soon gain a much wider audience. Your re-pins will also drastically increase. As a result the effect is more traffic to your website and greater visibility and awareness.
The more you use Pinterest in your business, the more familiar you will become with the way it works. And the more effectively you use it, eventually your followers will eventually play a bigger role in adding and sharing the content for you.