CMS Systems are Content Management Systems – website frameworks designed to take the bother out of editing and managing the content of the website. Another side of CMS Systems is the fact that they are miracles in terms of search engine optimization. Why? Because they have the ability to publish fresh content and Google loves fresh content. The top three CMS Systems available, ( and really the only ones worth mentioning) are WordPress, Joomla and Drupal.
Winner of the 2009 Open Source CMS Award, WordPress is currently the most popular CMS option today. It is the easiest and most user-friendly,
and as we are about to find out, has some great SEO perks too!
WordPress has a really clean coding framework, meaning faster loading time, meaning better user experience.
Additionally, one of the best SEO features of WordPress is the flexible Permalinks option, allowing you to optimize the page urls – you can add keywords to target certain posts etc in the url. This is great because modern search engines tend to look in the url for keywords as well as other areas of the site.
WordPress also allows you to add tags to your posts – increasing keyword traffic and helping along those search engine spiders that map out your site. The Comment functionality is easy to implement and drives more traffic to your site – a surprising amount of site traffic comes through search engines finding the user comments left on posts.
Many of these features can be found in other CMS Systems, but WordPress makes it easy, automatic and flexible to create a dynamic, SEO-friendly website. There is a strong community of people on the Web that hold the opinion that WordPress is the best CMS option in terms of SEO today.
This is another leading CMS system in the industry. As well as being a dynamic system with fresh content like WordPress, Joomla offers additional plugins like Joomseo, Search Engine Friendly Patch, sh404SEF and Xmap/Joomap to help the search engines pull your site up. These plugins are free. They automate SEO features such as meta tags and page title tags, generating site maps and other components. Some themes are specially created for SEO purposes and tend to yield a greater result on Google.
Joomla also sports a Permalinks option, but it automatically uses the post title and is not quite as flexible as the WordPress permalinks option.
Many people have found Joomla to be a very high-ranking option in conjunction with the proper addons and keyword usage .
Drupal, WordPress and Joomla are without doubt the CMS kings of today. Drupal, much like Joomla and WordPress, offers good SEO benefits by default. Drupal is far more customizable for your purposes than WordPress, but its SEO is possibly not in the same league without some serious tweaking. Drupal offers some good SEO addons like SEO Friend, it has more extensible user profiles and options, the backend allows for easy custom theming in the login panel (whereas WordPress does not).
There are a lot of great features to Drupal that allows for further customization of the framework… but does it hold up its own against WordPress and Joomla in the SEO battlefield?
WordPress, Joomla and Drupal are all on a level playing field. If used right, any one of them can lord it over the other. But in today’s fresh-content driven SEO market, WordPress stands tall because of its ease of use, very quick user-generated content publishing options and its incredible popularity (meaning more support forums). It is predominantly a blogging platform, but because of its flexible core and huge range of available addons, WordPress is the industry’s current favourite for business webpage development. Joomla has a few handy extra features which are nice, although the learning curve is a little steeper than WordPress. Drupal is the coders’ friend – its API is very useable but its plugins and community for the new version (6.0) are still in baby stages. Remember, whichever one you choose, look for some SEO plugins and addons to help your site on its way – this will give you the advantage. SEO is also a matter of targeted keywords and sentence content – make sure you have a target market and blast your information their way. Tally-ho!